Our Story


In 2015, on a breezy yet refreshingly cool November morning, a brave duo dared to dream. The excitement shared between the father and son ricocheted throughout the street. Although the pair was inside the garage of their own home, the garage was big enough to hold the beginnings of a new business idea.

They had a vision to build a business on the foundational laws of honesty, integrity, teamwork and trust. They wanted their products to exuberate these core values. The brand moved/jolted forward with the release of the SERMAN BRANDS 1.0. This hallmark design entered the market as a handmade original.

Their personal commitment to excellence led to the release of more innovative models and new colors. Passion for a refined minimalist wallet that is first in its class, is what continues to drive the SERMAN BRANDS team.